The deep variety of China only reveals itself to the one who is ready to leave the beaten track and travel away from the cities, travel away from the destinations of guidebooks and the tourist's "hotspots." To visit China means to see the sights but to never linger there...to truly touch the essence of China means to travel to the undeveloped lands and territories. On our countless trips through China we always seek the exceptional areas and experiences and include all the comforts and amenities. Forget your guidebooks and find the opportunity to touch the local population in all its diverse beauty. The incredible vastness of China cannot be described in a phrase. The landscapes and climates, the 56 ethnic minorities, and the ruins of 5000 years of history cover a physical area equal to several countries. Into this depth the passionate traveler can find a dynamic experience, a life-experience. In practical terms China is a very safe country. In trekking from city to remote mountain top it is refreshing to feel the genuine security, friendliness and hospitality of the country folk. Hidden China is your personal guide the one of life's experiences in the world.

Tourism in China is developing and is often still "frontier," and we as a travel organizer carry certain professional responsibilities. We only work with the best local guides whom we have selected and trained. Our hand-picked professionals are essential to our ability to deliver quality service. A rare personal client-experience is our service standard. As we have connected with the rural and remote parts of China we have also promoted and encouraged eco-tourism and charity projects such as "Gift of Life" providing charitable surgical operations for children. We are also involved in contributing to rural education projects and development for it is among these distant places in China that we so often find the best hospitality and deepest insights.

Our commitment to you is greater than just "organizing" your journey, rather we offer you access to an experience which will remain unforgettable. Your journey with us may indeed change your way of viewing the world. In the ancient and also developing world of China it is our aim to guide you to the most extraordinary venues. This is our passion. Our depth is your advantage.

Corporate Philosophy
Principles of our corporate philosophy

We are very mindful of our responsibilities as a travel agency in complying with social standards and continually strive to improve the quality of service we provide. That is why Hiddenchina.net will always work closely together with our customers, partner companies as well as guides and drivers.

Our customers deserve safe and sophisticated tours of the highest quality. An essential part of our corporate philosophy are our core values and goals, which are paramount to our way of business. As a Swiss travel agency we believe that every single trip should be unique and customized to meet a customer’s specific requirements.

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